The overwhelming success of a famous local bakery store in Singapore that has expanded in 9 other countries resulted from a single branch that only started 8 years ago. You can find 7-11 stores in almost every corner of the streets locally and internationally, deriving from the fact that it started from a store selling ice blocks. Giant brands did not always start big in their industry. They all started with a good idea through an outlet with business investments through franchise opportunities.
Franchise It is organised by the business consulting firm, Astreem Corporation and it was held at National Library Board on 24th October 2008. This half-day seminar covers the fundamentals of franchising for business owners. “Franchise It aims to provide business owners an overview of business investments through business franchise opportunities and the processes involved in the development of a good franchise structure and program,” says Hsien Naidu who is the founder and director of Astreem.

Topics covered during the seminar were:
- The business franchise concept
- Advantages of franchising your business investments
- Basic steps in developing your business franchise program
- Test of your business’ “Franchisability”
- Important features of the Franchise Operations Manual
- The Franchise Agreement
- Protecting your Intellectual properties
- Marketing your business franchise

The speakers that are involved with this seminar were the business consulting firm’s consultants. Attendees of this event are business owners who want to grow their operations via franchise business opportunities, entrepreneurs who want to expand their businesses and business investments using other people’s resources and franchisors encountering problems with their current franchise program. Astreem constantly seeks for Singapore franchise opportunities for the local as well as overseas market and represents clients who are looking for Malaysia franchise opportunities, Indonesia franchise opportunities, Philippine franchise opportunities and Vietnam franchise opportunities. The business consulting and management consulting firm also consists of franchise consultants, branding consultants, marketing consultants, business consultants.

Emily Yung is a franchise marketing consultant in Astreem Corporation. Astreem Corporation is a business and franchise consulting company that specializes in helping business owners to grow their business through franchise development and business matching locally and internationally. Astreem offers management consultancy, business development and marketing services.